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June 2, 2026

We’re officially on the Nice List

Big news: we've just become a Certified B Corporation™, and we're properly proud. So: what does it actually mean, why did we go for it, and how did we get here? Well, here we go!

So what is B Corp

B Corp™ is a certification. A non-profit called B Lab™ takes a close look at your company and checks how you actually run things. Not how you describe yourself. How you operate.

They look at five areas: how decisions get made, how you treat the people who work for you, your impact on the places you operate in, what you do to the environment, and how you look after your customers. To meet their standards, you need to score at least 80 points overall, across all five areas combined. Plenty of paperwork, plenty of evidence, plenty of questions you'd never ask yourself.

We did it. We’re certified. And scored 91,3.

Why we bothered

We've always cared about how our stuff gets made. From day one, reducing our impact has been part of the conversation, not a topic somewhere off to the side. We genuinely believe that making good products and doing good can sit at the same table. We don't think one cancels out the other.

We also know we have a responsibility. We're a company. We make things. We use resources. The world doesn't owe us a free pass on any of that, and we don't think it should.

So B Corp made sense, almost obviously. Not as a badge, but as a framework: something to guide us, push us, and check on us. A way to keep improving with structure instead of vibes.

And honestly? There are so many companies on this list we look up to. Brands we've admired for years, brands we want to learn from, brands doing things we haven't figured out yet. Joining them feels right.

The bonus: you have to recertify every few years, and the bar gets higher each time. So you can't just get the badge and put your feet up. Which, honestly, is what we wanted.

What got us here

Quick rundown of the things B Lab looked at, most of which we'd been working on for years.

Materials. A growing share of our cases are made from recycled plastics (TPU). We're not at 100% and we won't pretend we are. Every collection, we look at what we're using and ask whether there's something better available yet.

Factories. Our factories qualify for the certifications that are important to us, such as BSCI, GRS, FSC and GOTS, and have regular professional audits by external parties. Since the beginning, we've worked with a Dutch production partner who has relationships with some of the best factories in China, the place where the tech accessory business is mostly based.

Packaging. We started out wanting fully plastic-free packaging, and we got there. But the products kept arriving damaged, and that's actually a bigger problem than the packaging itself. A broken case that has to be returned, replaced, and shipped again has more impact than a small piece of recycled plastic that protects it the first time around. So we made a choice: we switched to FSC-certified paper with a small recycled plastic window, which solved the breakage problem and kept most of the packaging plastic-free. 

People. Here in the Netherlands, we work mostly with women and women-(co)owned businesses. Female-founded, female-funded, female-led across most of our day-to-day. Deeper in the value chain (the factories, the raw materials suppliers) we have less control over who runs what, and the picture is more mixed.

Governance. This is the unglamorous bit, but maybe the most important one. We've actually had a notary write our responsibility for making more responsible choices into our company statutes. So it's not a vibe that depends on whoever's in charge. It's literally part of how the company is legally set up. Locked in.

We don't call ourselves sustainable. Or eco. Or green. Or "better for the planet."

What we're working on next

There is also enough we haven't figured out yet. And so, there's work to do still. As there should be. Some of the things we are still working on:

Old cases. When one of our cases reaches the end of its life right now, there's no good answer for what happens to it. We hate that. So we've started a pilot in the Netherlands, where a creative is taking old Ateljé cases and turning them into new products. We don't know yet what'll come out of it, but when it's ready, we'll show you first. 

Materials. A growing share of our products is made from recycled materials. For cases and cords we're already past 50%, and for our other product groups over 30%. The goal is to get cases and cords above 70% within three years, and the other groups above 50%. Not the entire collection, not yet, but on the way.

Charity, with structure. We already do charity work, donations and volunteer days. But we want to embed it properly: writing it into our contracts so it's no longer something extra we do on the side, but part of how the company actually runs.

Beyond that: we keep developing our packaging to use less material and better material, and we want to go deeper into our value chain, getting to know the people behind the people we already work with. 

One thing we won't say

We don't call ourselves sustainable. Or eco. Or green. Or "better for the planet."

Here's why: everything we do has an impact. Making cases has an impact. Shipping them has an impact. The genuinely sustainable thing would be to not make anything at all.

But people use things, and they're going to keep doing that. So we'd rather be part of that conversation than not. Making the choices that we can, where we can, and being honest about the rest.

What we are is a company that's trying to do this with care, and that's now letting an outside body check whether we actually do.

So that's where we're at

We'll keep you updated as we tick things off the list (and add new ones, because that's how it works).

Want to know more about what we do to reduce our impact?

READ MORE

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