THE HEART OF ATELJÉ

OUR VALUES
OUR STORY SUSTAINABILITY FIND US IN STORE
OUR STORY SUSTAINABILITY FIND US IN STORE

At Ateljé, we’re more than just accessories. We’re about making life easier, brighter, and more fun for the (wo)men who wear them. Every decision we make — from how we design our products to how we run our business — is shaped by the values we stand for. They’re not just words to us, they’re the energy that keeps us moving forward.

  • female empowerment

  • inclusive

  • Optimistic

  • Conscious

  • female empowerment

  • inclusive

  • Optimistic

  • Conscious

  • female empowerment

  • inclusive

  • Optimistic

  • Conscious

(Female) Empowerment

We’re here for (wo)men who juggle a million things at once. For dreamers, doers, multitaskers, and go-getters. Our designs may look like small accessories, but they carry a big purpose: to give you hands-free confidence and the freedom to step into the world on your own terms. If our products can make your day feel even 5% easier, then we’re doing our job right.

Inclusive

We love celebrating every size, shape, and shade of life.

Ateljé is for everyone, everywhere. That’s why we strive to create uplifting content where everyone can feel seen. Whether it’s the way we design, the stories we tell, or the faces you see on our website, inclusivity is not an afterthought — it’s at the core of how we show up.

Optimistic

We believe in looking on the bright side (always). Life is too short not to have fun along the way. Our products are designed to bring more joy, ease, and adventure into your day. It’s about hard work, but also about play. It’s about unlocking potential — yours, ours, and the community around us. We like to think of optimism as our favorite accessory.

Conscious

Better things, made better.

We know the world doesn’t needmorethings — it needs better things. That’s why we do everything we can to create sustainably. From using recycled materials in our cases and beads, to wrapping gifts responsibly, to upcycling furniture in our office — we’re on a mission to reduce our footprint. We’re not perfect, but we’re committed to progress, not excuses.

Our values

Why it Matters

These four values aren’t just a checklist for us — they’re a promise. They remind us to design with intention, to connect with honesty, and to always keep our community at the heart of what we do. Because at the end of the day, Ateljé isn’t just about carrying your tech. It’s about carrying your life, with confidence, color, and care.

“Because when your hands are free, your mind is free — and that’s where the magic happens.”